Stock: ONON vs CROX

With money flowing out of the offensive sectors for this past month there is one industry within the offensive/cyclical sector that is holding steady, and that is shoe industry.

Looking at year to date price moves of some the popular companies in this industry we can see that ONON stands out:

ONON engages in the development and distribution of sports products such as footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. It does not make products but sells it worldwide through independent retailers and global distributors.  The company was founded by David Allemann, Olivier Bernhard, and Caspar Coppetti on September 28, 2012 and is headquartered in Zurich, Switzerland.
NYSE/MidCap/Recreational Products

CROX engages in the design, development, manufacturing, worldwide marketing, sale, and distribution of casual footwear and accessories for men, women, and children.  The company was founded by Scott Seamans, George B. Boedecker, Jr., and Lyndon V. Hanson III in 2002 and is headquartered in Broomfield, CO.
NADAQ/MidCap/Footwear

Price Growth (since IPO of ONON, 15 Sept 2021)
ONON
beats.

Revenue Growth
At the time of this post ONON is due to report earnings. However, revenue growth is on the side of the newer company, ONON.

Free Cash Flow
Free cash flow favours the more established stock, CROX.

Assets vs Debt
Both companies can cover their debt but the zero debt of ONON makes it attractive.

A $10k investment would have offered:
Would of favoured ONON.

Technicals Weekly Chart
ONON
has a higher relative strength and momentum.

CROX is losing momentum and strength over the past two weeks.

ONON rocketed 26% on its last earnings report (21/03/23) on its highest volume ever.  More importantly ONON stock held those lofty gains and refused to give them up.  Friday's (05/05/23) strength and accompanying volume may be another opportunity for a momentum trade.

David Aranda

Let's go trade!

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Market Report May 09 2023

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